To promote economic empowerment of women in tourism through entrepreneurship development, market access, trade linkages and access to finance initiatives.
An organization dedicated to advancing gender equality, economic empowerment, and inclusive leadership for women across Africa’s tourism, travel and hospitality sectors.
Serving as a continental catalyst, connecting women entrepreneurs, professionals, and community champions to resources, networks, markets, and influence, unlocking their full potential to shape sustainable and inclusive tourism economies across Africa.
Young women entering the tourism sector
Women can drive innovation and positive change within the tourism sector by leveraging their diverse perspectives and skill sets.
Women-owned tourism enterprises
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Women employed in tourism and hospitality
Women constitute roughly 39%–54% of the global tourism and hospitality workforce, heavily concentrated in service, clerical, and informal, lower-paid positions.
Sustainable tourism is critical for mitigating climate change, as the sector contributes roughly 5-8% of global greenhouse gas emissions through transport and accommodation.