W o m e n i n T o u r i s m A f r i c a
  • Women in Tourism Africa (WITA)Chelezo House, Along Kindaruma Road, Nairobi-Kenya.
Women in Tourism Africa (WITA)

An organization dedicated to advancing gender equality, economic empowerment, and inclusive leadership for women across Africa’s tourism, travel and hospitality sectors.

Serving as a continental catalyst, connecting women entrepreneurs, professionals, and community champions to resources, networks, markets, and influence, unlocking their full potential to shape sustainable and inclusive tourism economies across Africa.

Young women entering the tourism sector

Women can drive innovation and positive change within the tourism sector by leveraging their diverse perspectives and skill sets.

Women-owned tourism enterprises

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Women employed in tourism and hospitality

Women constitute roughly 39%–54% of the global tourism and hospitality workforce, heavily concentrated in service, clerical, and informal, lower-paid positions.

WITA's Core Program Areas

Economic Access and Enterprise Development

Focus on fostering inclusive growth by enhancing financial inclusion, mentorship, and market access for MSMEs, particularly in developing economies.

Skills, Education, and Leadership Development

Professional development often emphasizes mentorship, collaboration, and continuous learning.

Climate & Sustainable Tourism

Sustainable tourism is critical for mitigating climate change, as the sector contributes roughly 5-8% of global greenhouse gas emissions through transport and accommodation.

Policy, Advocacy and Research

This form a critical, interconnected framework that drives sustainable development, equity, and economic growth in the industry